A tag is a virtual notepad. Tags allow you to assign your customers keywords and/or key points in order to better select them. Where did they come from and what were they interested in? You can answer these and many more questions automatically with the help of tags.
To assign a new tag, double-click on the element to open it and enter the name of the tag. If the tag already exists, a dropdown list will appear listing it. If the tag is new, click on "Create new tag".