This event element is used to react to user behaviour. If the recipient has opened the email, for example, this can be used to set a tag or start a new campaign.
If you link the event element to a multi-level sequence (i.e. where there are several emails), there are 2 options available:
- The element reacts to ALL emails in the linked sequence - it doesn't matter which email is opened.
- The element reacts to a specific email in the linked sequence - only specific email openings are significant.
For the second option, double-click on the element to open it, and uncheck "Respond to all linked emails" (default option).
ATTENTION: Please note that detecting whether an email has been opened is very imprecise. There is no reliable way to detect whether someone has opened an email or not. Please take this into consideration when creating your campaign.